Blog
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This is where I share my own blog posts and those of others that I think may be of interest
Content planner – top tips for 2019 (plus FREE download)
At Stripe we’ve put together a simple FREE Content Planner for 2019, which you can download as an Excel file further down in this post. This document includes key UK dates for 2019 (plus a few extras), which you can amend as needed for your own requirements. There...
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An interview with Lynne Gregory by The Women’s Organisation
Our very own Lynne Gregory was recently interviewed by The Women's Organisation in Liverpool, who were fundamental in helping her get her business off the ground in 2017. One year on, the business is flourishing and Lynne is now also the co-founder of the West Kirby...
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Social media age restrictions for kids
According to the NSPCC many parents are still oblivious to the social media age restrictions for kids in the UK. "The majority of parents across the country don't know whether their children are old enough to be using social networks. Shockingly, 1 in 5 parents think...
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Should burger menus be used for desktop and mobile devices?
I've had this conversation on more than one occasion... Do website users understand how to interact with a hamburger menu when viewing a site from a desktop rather than a mobile device? If you've ever wondered too, or are considering using a burger menu...
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Why you need to add a SSL certificate to your site today
Did you know that Google Chrome changed on 27 October 2017 so that any site without a SSL certificate will be penalised in Google’s rankings? Given that Chrome accounts for roughly 50% of all internet searches worldwide, this is not something that should be taken...
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Digital marketing hints and tips
In the busy world of digital marketing, we all know how difficult it can be to grab (and to maintain) the attention of our visitors/potential customers. Making sure that you have clear and consistent messaging across all your digital channels is crucial...
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Top 10 tips for writing blog posts and why they are vital for SEO
As you may already be aware, publishing regular blog posts is a great way to ensure your website content is kept fresh both for your target audience, but also for search engines like Google. The Google algorithms change all the time, meaning it’s extremely difficult...
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Guidelines for startups: How to reach your target market online
When you're first starting out with your business online it can be a bit of a minefield working out how to reach your target market online. Here are my top level steps on how to approach your online communications. If you'd like more detailed...
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10 insights into how kids use search engines
There's some interesting reading here from Branded3 for anyone who's targeting their website/s at children... https://www.branded3.com/blog/10-insights-kids-use-search-engines/
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The benefits of using WordPress to build your website
There are countless reasons why WordPress is a fantastic choice for anyone wishing to build a website (either by themselves or with the help of someone like me). It was designed from the outset to comply with the constantly changing Google algorithms,...
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Glossary of digital terms
Like many areas of business, there is a LOT of jargon that bounces around in the digital world. This is by not means exhaustive, but I've collated a list of the most commonly used terms below in my Glossary of Digital Terms. Please be warned,...
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What you need to consider BEFORE building a website
Many people start building a website without first taking some vital steps. It’s a bit like making a new dish without ever having tasted the ingredients before… you might strike lucky, but chances are you’re going to end up with something that’s not very tasty!
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