Many people start building a website without first taking some vital steps.  It’s a bit like making a new dish without ever having tasted the ingredients before… you might strike lucky, but chances are you’re going to end up with something that’s not very tasty!

Here’s my top SIX things you should consider BEFORE you move on to actually building a website:

  1. Can you easily define and explain what your services or products are?  If not, work this out before trying to sell yourself to others.  What is your proposition?  It sounds simple, but it’s amazing how many people can’t actually answer this question.
  2. Do you know who your key competitors are?  Check out their online presence and think how you can differentiate yourself from them online whilst displaying a professional and reliable image.
  3. Which websites do you like the look of and find easy to navigate?  It doesn’t matter what industry they’re in, you just need to work out your ideal format and checking out what’s been done elsewhere is a perfect place to start.
  4. Who is your target audience?  If you know who they are then try and think like them when building your site.  How will they navigate through your website and what search terms are they likely to use to find services / products like yours?  Your site’s content is what will drive traffic to it, so think this one through carefully.
  5. What is your budget and your deadline for building your site?  Be realistic here… you can’t expect to build the next FaceBook on a small budget, but equally well, you don’t have to spend a fortune to get a great website.
  6. Start writing your content now… it always takes a LOT longer than you’d expect.  The quality of the content is way more important than the amount of words written, so take your time and consider the search terms your potential clients / customers will use. Once you’ve worked out what the likely popuals search terms are try and include them within your text. Don’t overdo it though, Google will penalise sites who just keep repeating the same wording over and over again or who add in content that isn’t relevant to the subject matter of the page/site.

If you’d like me to help you build your new site or to conduct an audit of your existing one, then please get in touch. I can help with the creation of a brand new site and/or with the ongoing maintenance of it, which could free you up to concentrate on all the other tasks you no doubt have on your To Do list.

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